top of page


SALIENCE (IDENTITY)

'한' meaning 'one' in Korean
'SIP', creating a distinct and memorable identity.



PERFORMANCE (STYLE & DESIGN)
HANSIP BOTTLE CAP

HANSIP LABEL

HANSIP PACKAGING

Brand Judgment/Feeling (HanSip Brand Response)
-
Quality Perception
-
Convenience Assessment
RESONANCE ( HanSip brand relationship)
-
Emotional Connection
-
Shared Values
-
Inclusivity
bottom of page